My Work

My Process

1.) Competitive Analysis

Access the strengths and weakness of competitors against your users needs.

2.) Task Analysis

Identify user thought process and desired reactions towards each task flow.

3.) Style guide Design

Establish visual style, visual hierarchy language and pattern library for consistency of UI design.

4.) Wire frames

Visually communicate abstract concepts of user flow and establish unique use case solutions.

5.) Heuristics Analysis

Confirm the wire frames address and follow the 8 heuristics interaction guidelines and refine if necessary.

6.) Low fidelity UI Mock Ups

Create visual representations of interface design concepts, based on wire frames. Review internally, iterate, repeat.

7.) Rapid Prototyping

Quickly build HTML/CSS based interactive mock ups for internal review and user testing.

8.) Deliver

Deliver product outline docs, mock ups and protos to development team for the deploy. Repeat the process for the enigmatic and elusive "phase two."


My name is Kris Fowler and I am senior user experience designer, mentor, problem solver and an avid fan of bacon. Yea, that's a lot of hats but I have worn them all comfortably for over seventeen years.


I have been designing for the web since way back in the late 90s. Yes that right, the days of nested tables, full Flash websites and overpaid web design rock stars. Oh those were the days. I worked for AOL and even won a couple Macromedia awards. Digital design has since evolved, and is a bit less glamorous, but I still love it just as much.

Skill Set

As a graphic designer first, I am an old hand with all Adobe tools. Photoshop and Illustrator are like an extension of my thought process. Once I have a design I like, I switch hats and hand-code clean, valid HTML and CSS. The ability to code as well as design helps me create more efficiently for multiple user agents. The end result is a fast loading, efficient, modern website that is easily scalable in the future.


I've used both Mac and PC over the years, but I work exclusively on a Macbook Pro now.

  • Adobe Creative Suite
  • Adobe Creative Cloud
  • Sketch 3
  • SublimeText 3
  • Zeplin, Invision, Balsamiq

After Work

  • Building radio control helicopters with my kids.
  • Competing in local action pistol competitions.
  • Camping, fishing and enjoying the Utah outdoors.
  • Blowing a Saturday watching bad sci-fi on Netflix.
  • Blowing the following Sunday playing Fallout4.

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